Diffusion Theory and the Personal Computer
Personal computers (PCs) started to become mainstream in the 80s, and many were on board with adopting the new technology. According to Everett Rogers' diffusion of innovations theory, there are five main "stages" in attitudes towards new innovations, including innovators, early adopters, early majority, late majority, and laggards.
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Diffusion theory |
Innovators are, clearly, those who assist in the creation or early development of a technology. Early adopters are typically "ahead of the game" (ex. the usage of DALL-E Mini before commonplace AI). The early and late majority make up most of consumers, while "laggards" are reluctant to adopt the technology.

2000s computer design
The majority of people fall into the early majority or late majority category. For computers, the early majority typically fell between the late 80s-early 90s, while the late majority fell into the late 90s to early 2000s.
Much of the initial resistance to computers was due to pricing. In 1983, the Apple Lisa was priced at $9,995-still expensive now, but more so since that would be around $27,314 adjusted for inflation. Not every computer was this expensive, but many models were at least a few thousand dollars adjusted for inflation.
Additionally, computers contribute to higher global energy use and e-waste. According to the University of Oxford, "A typical staff desktop and screen used for eight hours results in
greenhouse gas (GHG) emissions equivalent to around 70g CO2e arising
from the electricity consumed. Aside from environmental, the invention of computers also slowly led to social issues-especially what many label "social isolation" due to the rise of digital communication and decline of face-to-face. This issue was increased by the Covid-19 pandemic with the rise of platforms such as Zoom and Microsoft Teams.
Computers became more accessible in price and user-friendliness after the 70s and 80s. However, there was a fear of the automation computers would bring, as many believed computers would replace their jobs during the 80s.